PLANET EARTH
ISSUE NO 444
The work & worldview of Beth Loughman
PORTFOLIO
MULTI-HYPHENATE MARKETING LEADER SPECIALIZED IN SCALE.
FILED UNDER
BRAND • MARKETING • OPERATIONS • STRATEGY
FILED UNDER
BRAND • MARKETING
OPERATIONS • STRATEGY
FROM THE DESK —
15 years building brands in the consumer space. I've sat in the strategy room, the edit bay, the analytics dashboard, and the 11pm Slack thread.
I forecast, create, direct, optimize, and occasionally take the whole thing apart so it comes back together better. High output, good energy, best idea wins.
3
GLOBAL AGENCY
F100
↓
STARTUP RANGE
Built to Scale
$100M+
CLIENT FUNDING OUTCOMES
40+
BRANDS LAUNCHED OR REPOSITIONED
-
F100
↓
STARTUP RANGE -
$100M+
CLIENT FUNDING OUTCOMES
-
Built to Scale
-
3
GLOBAL AGENCY NETWORKS
-
40+
BRANDS LAUNCHED OR REPOSITIONED
BRANDS I’VE WORKED WITH
Select Work
BRAND • GTM
Building a hangover-free brand world.
Strategy, positioning & scale architecture for Hiyo.
EDITORIAL • CAMPAIGN
An award-winning moment for Pose.
Multi-platform marketing campaign for FX Networks.
STREAMING • AUDIENCE
Designing for the morning, after.
Audience strategy & event production for Apple TV.
ABOUT —
Born and raised in Chicago. Lived and learned in Los Angeles. From IP development to GTM strategies, I’m leaving my fingerprints on the world at every turn.
A NOTICE TO READERS